Sunday, April 17, 2011

Official Google Blog: The taxman searcheth

The taxman searcheth

4/17/2011 09:01:00 AM
While he may not have been the first to say it, Benjamin Franklin famously wrote in 1789: “Our new Constitution is now established, and has an appearance that promises permanency; but in this world nothing can be said to be certain, except death and taxes.”

It’s tough to argue with Ben’s point, but as it turns out, a spike in searches around the two most significant events of tax season in the U.S.—the availability of W-2 forms and the due-date for federal tax returns—are pretty dependable as well, as search volume increases in January/beginning of February and in early April. Like other years, users have been looking for info on the process, places to turn for help, and service providers to get their taxes done. As expected, in the “Accounting & Tax” category, the fastest rising searches since mid-January include both commercial terms like [TurboTax] and [H&R Block] and government-specific terms like [IRS forms] and [1040 instructions].
Official Google Blog: The taxman searcheth

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